Buyers can come up with a laundry list of reasons (excuses) for not buying from you.
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Your existing clients want the best for you. They want nothing less than the best for you.
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Sometimes there is nothing like a good question to change your perspective on a difficult matter.
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If you sell “shoveling,” you will be on the hook to dig.
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Billing after the fact and pricing up-front are different "pricing" experiments.
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Your prices are independent of the cost required to create the value.
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Niching can seem risky, or scary.
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