Is it a waste of time to talk to prospects who are in my niche, but at a lower revenue than I prefer to take on?
Full length question:
I’m in the business-building phase. Is it a waste of time to talk to prospects who are in my niche, but at a lower revenue than I prefer to take on? I don’t want to take on a client that I’ll regret having a year from now.
…
This is a question with a 1000 answers, none of which are “right.”
Some considerations, in order:
ONE
Does your business have sufficient cash flow?
If not, do what you need to do to keep the lights on and your mind out of money scarcity. Businesses do not run effectively in either situation.
TWO
Talking to a prospect doesn’t mean you will necessarily offer to work with them. You can have a conversation, deliver value and insights, and choose to say, “We work best with clients whose businesses have at least $xxxxxxx in annual revenue. While your business may not yet be a fit for our monthly services, I’d love to keep in touch. There is also the option of a one-time strategy session to keep you progressing quickly.”
Giving a dose of value to prospects with no expectation of reciprocity will come back to you.
THREE
Ask yourself a different question: “In what ways is it worth my time to speak with prospects in my niche, who are at a lower revenue range than I would prefer to take on?”
If you can’t come up with any answers you like, well, you have your answer.
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