It might not be the price that's wrong

“But they said no! I think my price is way too high.”

Maybe, maybe not.

There are at least two other variables to look at:

  1. Not the right buyer for that price

  2. Value of the product insufficiently communicated

Price is easy to blame.

Finding better-aligned buyers for your product and improving your ability to communicate value take more effort.

Effort which results in buyers paying your “too-high” prices.

 

 

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Geraldine Carter