How to Price for Access #8

A series on

How to Price for Access, 

including 8 characteristics of access

that you could use to differentiate your tiered services.

Recap:
Believing you can price for access
Access, defined
...

  1. Who your client gets access to

  2. How they get access

  3. How quickly they get a response

  4. How often they can access you / your firm

  5. How frequently you meet

...

#6. Whether or not they can access you in between scheduled meetings

One option:
Bronze: No 
Silver: Yes
Gold: Yes

Another option:
Bronze: No
Silver: No
Gold: Yes

...
 

To some of your buyers, being able to access you (or your staff) between meetings is incredibly valuable. Stuff just comes up, and some people don't want to wait two weeks to talk to you about it. 

That value can be captured with tiered pricing.
 

 

COACHING OPTIONS

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Template Disengagement Letter
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Geraldine Carter