Running Distinct Pricing Experiments

"But clients will never pay $that_much for $that_service."

This belief may have a variety of possible sources; here is one:

On multiple occasions, the seller sent a bill for $that_much, for $that_work, after having done the work, and the client was surprised by the bill and inquired about it.

The seller concludes that because multiple clients have been surprised by and inquired about the cost of the bill, that clients would be similarly surprised by and inquire about $that_much for $that_service, when priced up front.

Here's the rub:

Billing after the fact and pricing up-front are different "pricing" experiments.

Consider using caution when drawing a conclusion from a billing experiment, and applying that conclusion to a not-yet-run, pricing experiment.