Where I invest my cash is a reflection of what I value.
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Because you've been doing it forever, it's easy for you.
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When you give your client a choice between monthly packages that are both nicely profitable for you, you give them the opportunity to make a great choice for themselves, and whatever they choose for themselves is fine with you.
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A belief is simply a thought that has been on repeat.
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I only work with amazing clients.
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You don't need evidence before you can believe it.
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When your business is hungry, we need to fill it with clients whose challenges make for meat on the bone.
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When the results you are selling are fuzzy, your prospect will either want the price to be lower in order to buy, or they will not buy at all.
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When buyers are motivated by value, they find a way to come up with money.
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How would you price a 3-tier Frozen birthday cake for a 5-year old’s birthday party?
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The thought, "Pricing is determined by logic," leads to the result of a price determined by logic.
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When you deepen your understanding of what creates value, pricing becomes so much easier.
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Questioning one’s thoughts and beliefs can be super valuable, even in business.
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Experiment with finding the right number and it will be arbitrary.
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What do you do when you think, “Clients don’t value us.”
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Most business owners lack an understanding of the value their customer perceives and experiences.
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Here are specific examples around the thoughts CPAs have about pricing, so you can see how your own thoughts about pricing might be inadvertently affecting your prices.
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Reports are valuable when what they reveal helps a business owner understand his situation.
As your business grows, you bring in people to your organization to take more things off your plate so you can keep focusing on what you can do.
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To some CPAs, the P&L looks like the finish line. But what if it was looked at, more like the starting line?
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