It may be hard to imagine that accounting and tax can connect up to feelings. But if rocks bolted to a wall can do it, so can numbers in boxes.
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If website copy for ski boots can be sexied-up, then truly anything is possible.
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What’s the current CPA dogma?
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What if cost were a function of price, instead of price being a function of cost?
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Positioning matters.
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“What if I create a gold option at a very high price and no one buys it?!”
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Understand the value of “better performance” to your buyer, and tie your price to that instead.
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It helps when the seller puts the "onboarding expense" in perspective with the anticipated Customer Lifetime Value.
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When you bill by the hour, the more hours you work, the more you bill, the more you make.
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Sometimes we get so busy that we don't make time to determine how we're going to get un-busy.
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"How do I price Advisory in advance?"
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How you position what you sell, matters.
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“I have a prospect who I really like, but the spouse is a complete PAIN!”
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I am looking to venture out on my own. At what point should I look at getting help/guidance from you or any others?
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You could raise your rates on your returns 25%, lose 20% of your clients, and still make the same amount of revenue.
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"When should I raise my prices?"
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Set the price such that doing the work on each timeline is worth it to you.
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“How should I price bookkeeping services?”
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There are three types of fails that are the night-robber of your life’s dreams.
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Think of it like a funnel with rungs, and simply go to the next rung down.
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