"Accounting is the language of business."
Hourly billing CAN have the appearance of "working."
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What’s your marketing message?
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You will need to change your client’s perception and get them to think differently about you.
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If you could write your own rules for your business, despite how things have always been done, what would they be?
Imagine someone says, "I have the best view!!"
What do you picture?
Many of us grew up hearing that "you have to work hard" to make a living.
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Want to get your accounting practice to the next level? Focus on creating value, selling outcomes, and pricing those outcomes.
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"How to I raise my rates?" "How do I make more money as a CPA?" "How should I price my services?"
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Treat customers well, or risk losing them.
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Diversification is a terrible strategy for business.
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There are at least six ways to show up for a meeting.
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It's not contingent fees that generated poor behavior. It's the incentives that generated poor behavior.
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Contingency pricing is contingency pricing. Contingency pricing is not value pricing.
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"Who should be my first Advisory clients: existing ones, or new ones?"
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A necessary skill to acquire in transitioning an accounting practice from chaos to simplicity is the ability to say no gracefully.
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"How do I price intangibles?" Are you, as the service provider, the one who must determine the price of the intangibles?
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Improving your pricing is the fastest and best way to change your profitability.
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Changing how you price is the single most powerful improvement you can make in your business.
They want improvements in their business, not your time.
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