On Getting Your Pricing Right

It's always an honor to be invited on someone else's show to discuss pricing topics for CPAs.

Jody Padar, The Radical CPA and I go after How to Get Your Pricing Right on video. 

Highlights:

- “Because you're good at what you do, it's worth a lot. And when it's worth a lot, you can price commensurately for it.’

- “You want to grow your income. You need to be in a growth mindset. And that includes believing that there are oceans of cash out there, which there are.” 

- “It's your job to inform your clients of the things that you have done and explain why it's valuable in simple terms. So they understand what's valuable about what you're doing.” 

- “Pricing is a tool. If you don't know how to use it, and if somebody doesn't teach you the basics of how to use it, the chances are excellent that you will use it wrong and think that it's the tool that's broken.” 

- “If you want a profitable business, get your clients inside a niche. Pick a niche. If the industry has been in existence for a century, it's a viable niche.” 

- “The way that you will learn is by testing. And you will make progress faster by testing than you ever will with pondering.” 

Here is the link – enjoy!