On Marketing

If you could purchase just one thing from a weight loss coach, would you purchase...

someone who will:

A) count calories and report back on how many you ate
B) help you choose healthier meals
C) make you look hot in leggings
...

Your clients may need to have their money counted, and they may need help choosing to spend more wisely, but it’s more likely that their version of C) will be most appealing.

Not only will selling your clients' version of C) be the most attractive marketing message, but it will also allow you to increase your prices and your conversion rates.