Understanding the Value of your Products and Services

Janene Liston  asked me to come on the Live with The Pricing Lady Podcast. I share my pricing journey, and we talk about understanding value and getting off hourly billing.

Highlights:

—  "If you want to provide value so you can capture that value with your prices, become an expert in a narrow field. Expertise will always be more valuable than deliverables and reports."
 
—  "There are countless pricing tools. You don't need to know - or use - them all. Based on your business model, you can probably get away with just using a few."
 
— "Most business owners lack an understanding of the value their customer perceives and experiences.
 
— "People pay to have their problems solved, so look for expensive business and tax problems. The more expensive the problem, the more valuable the solution." 
 

Here is the link to the episode - enjoy!