Coaching Confidential: Where One Multi-Six Figure Coach Invests Her Cash

Many CPAs tell me they are looking for high-paying clients. They wonder where those clients are, and “how to get them to spend more.”

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If you want people to spend more with you, it helps when you create more value for them first.

Prices go up more easily, when value goes up first.

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But how do you make value go up, if you don't really know what creating value looks like?

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Do you know the experience of when someone tells you how to do something, and you think it kind of makes sense, but you're not convinced you could do it smoothly?

Like when a cookbook has a written recipe... but no picture...

But then you turn the page and see a recipe that has a picture of the dish and you think, "Oh. That's what it's supposed to look like!" and now the recipe makes so much more sense in the context of the picture...

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In a way, my podcast is the recipe... all the ingredients you need and the order to assemble them in is all there... but I didn't realize I was missing providing the picture of what the value could look like.

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Until recently.

In CPA Mastermind, I shared with Masterminders how I view tax prep, accounting, cashflow, and coaching, and what I invest in each "service," in my own business.

I was transparent about what the business brings in, and where I invest my cash.

Where I invest my cash is a reflection of what I value.

The long and short of it is that I spend 3x more on coaching than I do on cashflow.

And I spend 20x more on coaching than I do on tax prep.

And I spent exactly nothing on accounting, because it wasn't worth that much to me.

I skipped over that part.

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Lightbulbs went off everywhere.

Masterminders all reported that sharing my perspective on where the value is and is not for me, as a multi-six figure business owner, was enormously valuable to them.

They said it helped them look at their services from their buyer's point of view, rather than from their own point of view.

And when you're trying to sell something, when it is your buyer who is assessing the value to them, their point of view is (I know, sorry) the only one that matters.

This is why getting into your buyer's mind is so valuable.

Their point of view about what they are buying from you, is the only one that matters.

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Now.

Your buyers are not me.

They may or may not think like I do.

I am but a sample size of n = 1.

Please don't take what I value and assume that your buyers will value tax, accounting, cashflow, and coaching the same way I do.

The only way to know what your buyers value is to listen to them.

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Where your buyers will invest their cash will always be a reflection of what they value.

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Here is the link to the episode - enjoy!