Sometimes Clients Buy on Price

Sure, sometimes clients buy on price.

But if you’ve done a great job illustrating to your potential clients the value you’ll provide them, they’ll cross a threshold in their mind, where price is no longer their primary concern.

Clients cross the threshold in their mind and begin comparing the value you provide to their status quo, or to the value your competition can provide.

For example, most home buyers don’t purchase the cheapest house available. They purchase the best house they can buy with the dollars they can come up with.

When buyers are motivated by value, they find a way to come up with money.