Geraldine Carter
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Geraldine Carter

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But how do I price when I don't know what I am getting into?
But how do I price when I don't know what I am getting into?
Geraldine CarterMarch 30, 2023
Advance Decisions
Advance Decisions
Geraldine CarterMarch 29, 2023
A map to the future
A map to the future
Geraldine CarterMarch 28, 2023
It might not be the price that's wrong
It might not be the price that's wrong
Geraldine CarterMarch 27, 2023
Why do you buy, the eggs that you buy?
Why do you buy, the eggs that you buy?
Geraldine CarterMarch 26, 2023
How do I decline client inquiries?
How do I decline client inquiries?
Geraldine CarterMarch 24, 2023
Is it a waste of time to talk to prospects who are in my niche, but at a lower revenue than I prefer to take on?
Is it a waste of time to talk to prospects who are in my niche, but at a lower revenue than I prefer to take on?
Geraldine CarterMarch 23, 2023
Time's Up! with Ron Baker: Subscription Business Model for CPA Firms, Part 2
Time's Up! with Ron Baker: Subscription Business Model for CPA Firms, Part 2
Geraldine CarterMarch 22, 2023
Value of Access, in Dollars
Value of Access, in Dollars
Geraldine CarterMarch 20, 2023
How to Price for Access #10
How to Price for Access #10
Geraldine CarterMarch 17, 2023
How to Price for Access #9
How to Price for Access #9
Geraldine CarterMarch 16, 2023
Time's Up! with Ron Baker: Subscription Business Model for CPA Firms, Part 1
Time's Up! with Ron Baker: Subscription Business Model for CPA Firms, Part 1
Geraldine CarterMarch 15, 2023
How to Price for Access #8
How to Price for Access #8
Geraldine CarterMarch 14, 2023
7 Stages of Change
7 Stages of Change
Geraldine CarterMarch 1, 2023
Buyers Need Three Things
Buyers Need Three Things

Buyers can come up with a laundry list of reasons (excuses) for not buying from you.

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Geraldine CarterDecember 27, 2022
Surviving Disengagement
Surviving Disengagement

Your existing clients want the best for you. They want nothing less than the best for you.

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Geraldine CarterDecember 20, 2022
 Brain-breaking Questions
Brain-breaking Questions

Sometimes there is nothing like a good question to change your perspective on a difficult matter.

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Geraldine CarterDecember 13, 2022
Be Wary of Selling "Accounting"
Be Wary of Selling "Accounting"

If you sell “shoveling,” you will be on the hook to dig.

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Geraldine CarterDecember 6, 2022
Running Distinct Pricing Experiments
Running Distinct Pricing Experiments

Billing after the fact and pricing up-front are different "pricing" experiments.

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Geraldine CarterNovember 29, 2022
Increasing Your Prices for Next Year's Tax Season
Increasing Your Prices for Next Year's Tax Season

Your prices are independent of the cost required to create the value.

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Geraldine CarterNovember 22, 2022
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For overworked CPAs who want more time without giving up revenue.

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You’re underpriced and it hurts.

But raising prices feels risky and overwhelming. You can reprice your clients.
Your accounting firm can’t afford to wait another tax season for you to learn to do this right.

Download “7 Ways to Raise Your Prices.” Get paid properly for your expertise.

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