Sometimes there is nothing like a good question to change your perspective on a difficult matter.
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If you sell “shoveling,” you will be on the hook to dig.
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Billing after the fact and pricing up-front are different "pricing" experiments.
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Your prices are independent of the cost required to create the value.
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Niching can seem risky, or scary.
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Where I invest my cash is a reflection of what I value.
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Because you've been doing it forever, it's easy for you.
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When you give your client a choice between monthly packages that are both nicely profitable for you, you give them the opportunity to make a great choice for themselves, and whatever they choose for themselves is fine with you.
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A belief is simply a thought that has been on repeat.
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I only work with amazing clients.
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You don't need evidence before you can believe it.
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When your business is hungry, we need to fill it with clients whose challenges make for meat on the bone.
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When the results you are selling are fuzzy, your prospect will either want the price to be lower in order to buy, or they will not buy at all.
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When buyers are motivated by value, they find a way to come up with money.
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How would you price a 3-tier Frozen birthday cake for a 5-year old’s birthday party?
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The thought, "Pricing is determined by logic," leads to the result of a price determined by logic.
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When you deepen your understanding of what creates value, pricing becomes so much easier.
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Questioning one’s thoughts and beliefs can be super valuable, even in business.
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Experiment with finding the right number and it will be arbitrary.
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What do you do when you think, “Clients don’t value us.”
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