Geraldine Carter
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When to Raise Prices
When to Raise Prices

"When should I raise my prices?"

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Geraldine CarterMarch 8, 2022
Proposals - How to Time Work?
Proposals - How to Time Work?

Set the price such that doing the work on each timeline is worth it to you.

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Geraldine CarterMarch 1, 2022
On Moving to Flat-rate Bookkeeping
On Moving to Flat-rate Bookkeeping

“How should I price bookkeeping services?”

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Geraldine CarterFebruary 22, 2022
Night-robber of Your Life’s Dreams
Night-robber of Your Life’s Dreams

There are three types of fails that are the night-robber of your life’s dreams.

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Geraldine CarterFebruary 15, 2022
“What to do about my niche?”
“What to do about my niche?”

Think of it like a funnel with rungs, and simply go to the next rung down.

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Geraldine CarterFebruary 8, 2022
Accounting is the Language of Business
Accounting is the Language of Business

"Accounting is the language of business."

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Geraldine CarterFebruary 1, 2022
"...But Hourly Billing Works For Me"
"...But Hourly Billing Works For Me"

Hourly billing CAN have the appearance of "working."

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Geraldine CarterJanuary 25, 2022
On Marketing
On Marketing

What’s your marketing message?

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Geraldine CarterJanuary 18, 2022
How You See Yourself Matters More
How You See Yourself Matters More

You will need to change your client’s perception and get them to think differently about you.

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Geraldine CarterJanuary 11, 2022
Your Own Rules
Your Own Rules

If you could write your own rules for your business, despite how things have always been done, what would they be?

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Geraldine CarterJanuary 4, 2022
Views and Value
Views and Value

Imagine someone says, "I have the best view!!"
What do you picture?

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Geraldine CarterDecember 28, 2021
"It's Not Supposed To Be Easy"
"It's Not Supposed To Be Easy"

Many of us grew up hearing that "you have to work hard" to make a living.

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Geraldine CarterDecember 21, 2021
BS CPA Lingo Bingo :)
BS CPA Lingo Bingo :)

Want to get your accounting practice to the next level? Focus on creating value, selling outcomes, and pricing those outcomes.

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Geraldine CarterDecember 14, 2021
"How Do I Make More Money as a CPA?"
"How Do I Make More Money as a CPA?"

"How to I raise my rates?" "How do I make more money as a CPA?" "How should I price my services?"

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PricingGeraldine CarterDecember 11, 2021
What Your Clients are Thinking
What Your Clients are Thinking

Treat customers well, or risk losing them.

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Geraldine CarterDecember 11, 2021customer service
Risky Diversification
Risky Diversification

Diversification is a terrible strategy for business.

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NichingGeraldine CarterDecember 11, 2021
6 Ways to Show Up for a Meeting
6 Ways to Show Up for a Meeting

There are at least six ways to show up for a meeting.

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Geraldine CarterDecember 11, 2021
Contingency Pricing Failure – Part 2
Contingency Pricing Failure – Part 2

It's not contingent fees that generated poor behavior. It's the incentives that generated poor behavior.

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Geraldine CarterDecember 11, 2021
Contingency Pricing Failure
Contingency Pricing Failure

Contingency pricing is contingency pricing. Contingency pricing is not value pricing.

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Geraldine CarterDecember 11, 2021
Who Gets Advisory First?
Who Gets Advisory First?

"Who should be my first Advisory clients: existing ones, or new ones?"

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AdvisoryGeraldine CarterDecember 11, 2021advisory clients
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For overworked CPAs who want more time without giving up revenue.

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You’re underpriced and it hurts.

But raising prices feels risky and overwhelming. You can reprice your clients.
Your accounting firm can’t afford to wait another tax season for you to learn to do this right.

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