Price-driven design
Tuesday | June 20 | Free Webinar
How to Create and Communicate Value to Attract High-Paying Clients
8am PT | 9am MT | 10am CT | 11am ET
…
Yesterday I wrote about “Cost as a Function of Price.”
…
Let's get out of the theoretical and use numbers to make this more tangible:
...
Here is how price-driven service design might look for a CPA who specializes in Real Estate Investors.
Say a prospect goes to a CPA and says,
“I have 40 rentals that generate $5M in revenue. I want to improve profits and save taxes.”
…
and then they say,
“The most I will spend is $100,000.”
The CPA can offer:
“Great. I only take on 10 clients at a time, and I am the best in my space at what I do. You can work with me 1:1."
…
If the REI says:
“The most I will spend is $50,000.”
The CPA can offer:
“Great. Our firm is the best in the space at what we do. You can work with my staff.”
…
If the REI says:
“The most I will spend is $5,000.”
The CPA can offer:
“Great. You can spend a ½-day with me. I’ll review your returns and give you a list of recommended changes and places I see worthwhile opportunities for you.”
…
If the REI says:
“The most I will spend is $100.”
The CPA can offer:
“Great. You can purchase my video courses, where you will learn all you need to know.”
...
If the REI says:
“The most I will spend is $20.”
The CPA can offer:
“Great. You can buy my book, where you will learn all you need to know.”
...
Price-driven service design.
COACHING OPTIONS
Down to 40 Hours: CPA MASTERMIND
Price and get paid for access to your expertise, not keying in data. You'll make just as much, while doing half the work. Registration opens August 18th.
Get on waitlist »
$7,500
Single Strategy Session
Perfect for the person who needs a dose of clarity fast, so they can keep moving.
Strategy Session »
$495
Template Disengagement Letter
Make the process a little easier.
Make your own copy »
Free
Know a CPA who's overwhelmed or overworked? Please consider forwarding them this email :) and thanks!
Received this email from a friend, and you want in? You can subscribe here.
Fair warning: I send 4+ emails per week. If that's too much, put'em in a folder to read with your Saturday AM coffee, or unsubscribe below.
Typoes are freee; your welcome. :)
Got a topic idea, or a question? Send it my way. I love hearing from you.