"But clients don't appreciate the complexity"

Many readers love the Oreo email.

It’s this one:

Would you pay $4.25 for two sleeves of this?

Sugar, unbleached enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), palm oil, cocoa (processed with alkali), high fructose corn syrup, leavening (baking soda and/or calcium phosphate), salt, soy lecithin, chocolate, artificial flavor.

If you’ve ever bought Oreos, then yes. :) 

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Just remember that when YOU buy Oreos, you're probably not thinking (or caring) about how complex it was to make them.

You just want the Oreos, for a price. 

The complexity and cost of production of Oreos is Nabisco's problem. 

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It’s hard for your buyers to appreciate or care too much about how complex their return is.

As a seller, you must remember that your buyer doesn’t care much about how hard or complex their return is.

They just want their return done, for a price.

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