Is it $100M Offers, or 100M Offers?
Alex Hormozi wrote an excellent book called $100M Offers.
Notice: it’s not called “100M Offers.”
Because the goal isn’t to make a million tiny things and sell them for a dollar each.
It’s to sell way fewer things—and get really good at selling them.
Not: 100M offers × $1 = $100M
But: 1 killer offer × lots of sales = $100M
Fewer things.
Better offers.
Higher margins.
More scalable.
More money.
More free time.
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