Why don't accountants buy accounting?

Here’s something that’s always troubled me. I’m finally putting it out there:

Very few accountants purchase accounting.

Some common thoughts:

  • “I can do it myself.”

  • “Why would I pay for it when I already know how?”

  • “It’s kind of a mess—I’d need to clean it up before I hand it off.”

Accountants don’t pay for accounting because they don’t see the value.

And yet, many expect their own buyers to see the value in hiring them.

Even though those buyers are thinking the exact same thing:

  • “I can do it myself.”

  • “Why would I pay an accountant? I can just do it on a spreadsheet / QBO / Xero.”

  • “My books are a mess.”

The way of thinking is almost the same.

The perception is almost the same.

…

If accountants don’t perceive enough value in accounting to make it worth spending money on, why do they expect buyers to see value?

 
 

Want to know where buyers do perceive value?
It’s often beyond the accounting function itself.

The better you get at seeing value through your buyer’s eyes, the easier pricing, packaging, and marketing become.

Inside Peak Freedom, that’s what we work on every week. Join a community of accountants like you, building practices that buyers actually want to pay for.
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Geraldine Carter