When "growth" is all the rage

🔥 Let's talk about "growth" because it seems all the rage these days. 🔥
It's generally assumed to be:
✔️ Grow top-line revenue
✔️ Grow staff
✔️ Grow client count

It's generally not assumed to be:
👉 Grow discretionary time
👉 Grow net income
👉 Grow a sense of peace and calm
👉 Grow passport stamp count
👉 Grow a mutually rewarding accounting firm

So, of course, what happens?
Accountants grow top-line revenue with staff and client count.

Then what happens?
❌ Discretionary time shrivels
❌ Peace and calm evaporates
❌ Passport expires, stampless
❓ Net income goes up some
❌ Resentment of clients and business increases

It's your business; you can run it exactly how you like. (obvi.)

If you want to grow discretionary time, your sense of peace and calm, your net income, and your passport stamp count, then grow:
✅ Your understanding of the value you create for clients
✅ Your dexterity with pricing tools
✅ Your genuine desire to serve your best clients amazingly
✅ Your time spent walking to clear your mind from "busyness"
✅ Your understanding of why niching works as a business strategy

Do the above to grow profits, have free time, and be calm.

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