What's the right price for X?​​

The question is often framed this way:

"How should I price X?"

As in:

  • "How should I price an individual tax return?"

  • "How should I price QuickBooks clean-up work?"

  • "How should I price my ongoing monthly services?"

  • "How should I price payroll?"

When the question is framed this way, it assumes there is a right price.

But here’s the thing with pricing:

There is no such thing as a right price. 

...

Your buyers have a price they are willing to pay, and that price is relative to the value they perceive. 

Your buyers hold the answer to the question you ask.

....

So.

Decide on a price.

Make the offer.

Observe what happens.

Learn.

Adjust.

Repeat.

 
 

If you're done chasing the "right price" and want to build pricing confidence instead, come join us in Peak Freedom. We help accountants price based on value, not perfection.
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$197/mo

 
Geraldine Carter