What do I say on my website? #3: Headline and Subtitle

Have you ever gotten stuck, wondering what to say on your website? 

Having the words that grab the kinds of clients you want to work with (and repel the ones you don’t) can make a big difference.

Because you only have a moment to capture the attention of those who land on your website, you want to nail your headline and subtitle so they keep scrolling.

Here are the three questions your headline and subtitle need to answer:

  1. What it is

  2. What it does

  3. Who it’s for

Get these right, and you’ll do more of the work you enjoy for the kinds of clients you like working with, and you’ll get paid more for it, too.

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