Value Density

I have this idea, that won’t leave me alone.

I’ve checked to see if it’s already been born elsewhere

If it’s a concept that exists in the world

that’s only just now coming in to my awareness

...

I have done a fair bit of Googling, researching, referencing.

…

I see the logistics people (ie, shipping, freight) using the phrase

but in a totally different way

I see the big data people using the phrase

but in a totally different way

I’ve checked pantheon of contemporaneous pricing greats (Mark Stiving, Alan Weiss, Jonathan Stark, Ron Baker), and I see it nowhere.

..

You hear me talk about value:

What is value?

How does one create value?

Why is learning to create value important as a business owner?

How can one create value without necessarily doing “work”?

…

But for a moment let’s talk about delivering value.

You can deliver:

a little value, or a lot of value

slowly, or quickly

to one person at a time, or to many people at a time

…

Three axes of value.

A little or a lot, measured in dollars.

Slowly or quickly, measured in time.

Single-ly, or multiple-y, measured in number of people.

…

The scientific definition of density is a substance’s mass per unit of volume.

Grams per cubic meter.

Pounds per cubic foot.

…

Bend your imagination a little to the left, to see Value Density.

A measure of:

a worthwhile solution

delivered at speed

to a large number of people.

…

Three axes, three units of measure:

- $

- time

- headcount

to create Value Density.

…

Now you have three axes to walk your mind along, in your endeavor to create Value Density for your audience.

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