Struggling to write your website? Here's why (and what to do)

Ever stared at your website thinking:

"What the heck am I supposed to say here?"

You’re not alone. Most people feel they need to be:

A. Clever
B. Coy
C. Embellished

So they default to the safe stuff:

  • Our mission

  • Our philosophy

  • Our values

Here’s the problem:

  1. It’s boring

  2. No one cares (at least, not enough to pay you)

  3. They still don’t know what you sell

  4. Or if you understand their actual problems

  5. Or if you can help

  6. So… they bounce.

Want a better way?

Try this:

  1. Pick 3 dream clients (the ones you'd love to clone)

  2. Invite them for a fizzy drink

  3. Ask what keeps them up at night, where they waste time, and what stresses them out about money

  4. Record it (with permission)

  5. Transcribe it

  6. Ask ChatGPT: "What are their top problems and desires?"

  7. Then say, “Now write this like a StoryBrand sales page”

  8. Copy, paste, tweak. Done.

Let your clients’ words write your website for you.

 
 

Before you touch your website, it sure helps to know:

  • Who you help (specifically)

  • How you help them (specifically)

  • What you actually sell

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Geraldine Carter