How good is your mindset?

Some pricing is tactical:
• Tiered monthly services
• Flat rates for productized offers
• Pricing curves that nudge choice
• High anchors and descending price lists

Useful stuff.

But some pricing? It’s mindset:
• “What if they leave?”
• “They’ll never pay that.”
• “I wouldn’t pay this much…”
• “They helped me get started.”
• “I feel guilty—it’s so easy now.”
• “They’ll think I’m too big for them.”
• “I haven’t raised his rate in 20 years…”

Tactics help—until mindset prevents testing.

Like paper covers rock, mindset covers tactics.

Write your pricing thoughts down.

Get them out of your head and see if they’re actually true.

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Einstein wasn’t an accountant, but he got this right:
“You can’t solve a problem with the same thinking that created it.”
That’s why all my programs, including Peak Freedom, come with weekly 1:1 private mindset coaching—20 minutes to rework the thoughts keeping you spinning and stuck.
JOIN NOW »
$197/mo