Strategic Byproducts of Having a Waitlist

Strategic Byproduct:

An unanticipated beneficial side-effect of pursuing a goal

…

Strategic Byproducts of having a waitlist:

  • increases perceived demand for your firm and therefore increases perceived value among prospects

  • increased perceived value among prospects allows for increased prices

  • increases perceived value of existing clients who feel “lucky” they got in when they did

  • increases self-regard status by clients who “knew how to spot a winner before everyone else”

  • reduces owner’s tolerance for PiTB clients & their shenanigans

  • reduces distraction or pre-occupation about “where the next client is going to come from”

  • increases time to focus on creating value for clients

  • increases owner’s overall confidence: “My expertise is in demand, and I am in control.”

Don’t underestimate the power of a waitlist.

 
 

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Geraldine Carter