It's expensive to skip the hard part

Pricing has at least two parts: value and mechanics.

When you truly understand what creates value, pricing gets easier.

The mechanics are just details.

Especially for ongoing services, I like the Bronze, Silver, Gold model.
For one-off offers, flat rates work well.
For example:

  • A tax return (business or personal)

  • A one-hour strategy session

  • A half-day deep dive

  • A clean-up project

  • A diagnostic (let’s see what’s going on or what we’re getting into before going further)

From there, layer in payment options:

  • Pay in full up front

  • Split in two (for say, 10% more)

  • Pay monthly (for say, 15% more)

  • Don’t want to lock in your spot early? The price increases after X date

But here’s the key: don’t skip the step that is creating value.

Most people jump straight to mechanics, because value creation feels fuzzy, intangible, harder.

But it’s value-creation that lets you charge more and feel confident.

Hard? Yes.

Worth it? Absolutely.

 
 

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Geraldine Carter