How to solve money scarcity

Many CPAs solve for money scarcity by adding clients. 

They're not bringing in "enough" revenue, so they bring in more clients.

...

The problem:

No amount of clients will solve money scarcity, because money doesn't come from clients. 

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The tactical solution to money scarcity is to create more value for clients, and capture it better with prices.

The thought solution to money scarcity is looking for all the ways one already has enough. 

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Solving for one but not the other is an incomplete solution.

 

 

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