"How do I market when I don't like to promote myself?"

This is a commonly believed thought I hear:

"I don't want to market; I don't like promoting myself."

...

Even if it's your name on the door, it is not yourself you are promoting.

It is not even your firm you’re promoting.

You’re promoting a solution to your buyer’s problem.

...

When you promote your solution to your buyer's problem,

you don't have to talk about yourself.

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