One of the hardest mentalities to undo as a business owner is the idea that it’s "work” that creates money.

Perhaps you had stints in earlier lives working for money: mowing lawns, waiting tables, teaching, accounting.

You "had to go to work" to make money.

But now, you own a business.

And your working is not how your business makes money.

Your business makes money because it creates value for clients.

Yes, “work” is the thing that needs doing – by people, or by technology, or by a machine.

But it's by asking high-quality questions about what clients need and value and creating that value – that creates money.

Not, "work."

COACHING OPTIONS

Down to 40 Hours: VIDEO COURSE
For the single-owner CPA who wants expertise at a lower price, get instant access to the 30+ video lessons, bonus trainings, templates, worksheets, and exercises that form the backbone of Down to 40 Hours CPA Mastermind, but without the community support, Slack access, Office Hours.
Get access »
$997

Know a CPA who's overwhelmed or overworked? Please consider forwarding them this email :) and thanks!

Received this email from a friend, and you want in? You can subscribe here.

Fair warning: I send 4+ emails per week. If that's too much, put'em in a folder to read with your Saturday AM coffee, or unsubscribe below.

Typoes are freee; your welcome. :)

Got a topic idea, or a question? Send it my way. I love hearing from you.