Don't "work" for money
One of the hardest mentalities to undo as a business owner is the idea that it’s "work” that creates money.
Perhaps you had stints in earlier lives working for money: mowing lawns, waiting tables, teaching, accounting.
You "had to go to work" to make money.
But now, you own a business.
And your working is not how your business makes money.
Your business makes money because it creates value for clients.
Yes, “work” is the thing that needs doing – by people, or by technology, or by a machine.
But it's by asking high-quality questions about what clients need and value and creating that value – that creates money.
Not, "work."
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