There’s past evidence, and there’s future evidence.

…

Past evidence is the easy one to believe in:

It’s there, you have it, you can see it, you remember it.

But future evidence…

Future evidence is harder to believe in:

It’s not there

You don’t have it

You can’t see it

You don’t remember it.

…

But future evidence will be created

one way or another

you will be creating future evidence

so then

if you will be creating future evidence

do you want to create future evidence that looks like past evidence

or do you want to create future evidence that’s different from past evidence

so that down the road

you can look back

at the future evidence you will have created

that you decided to create

because you decided to stop choosing

to allow yourself to be limited

by past evidence

and the lack of existence of future evidence

…

The investors say:

"Past performance is no guarantee of future results."

"Past performance is no guarantee of future results" is generally treated as a warning label: Don't assume an investment will continue to do well in the future simply because it's done well in the past.”

…

But what of its corollary:

Don't assume an investment will continue to do poorly in the future simply because it's done poorly in the past.

…

What if

despite plenty of evidence for something that you haven’t done as well as you might have liked in the past

you decided to create evidence for doing it well?

HAVEN’T READ “DOWN TO 40 HOURS” YET?
The client-tested guidance inside Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue will help you see how to shift your practice to create more value for clients and more revenue for your firm without adding hours or work.
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