Create Future Evidence
There’s past evidence, and there’s future evidence.
…
Past evidence is the easy one to believe in:
It’s there, you have it, you can see it, you remember it.
But future evidence…
Future evidence is harder to believe in:
It’s not there
You don’t have it
You can’t see it
You don’t remember it.
…
But future evidence will be created
one way or another
you will be creating future evidence
so then
if you will be creating future evidence
do you want to create future evidence that looks like past evidence
or do you want to create future evidence that’s different from past evidence
so that down the road
you can look back
at the future evidence you will have created
that you decided to create
because you decided to stop choosing
to allow yourself to be limited
by past evidence
and the lack of existence of future evidence
…
The investors say:
"Past performance is no guarantee of future results."
"Past performance is no guarantee of future results" is generally treated as a warning label: Don't assume an investment will continue to do well in the future simply because it's done well in the past.”
…
But what of its corollary:
Don't assume an investment will continue to do poorly in the future simply because it's done poorly in the past.
…
What if
despite plenty of evidence for something that you haven’t done as well as you might have liked in the past
you decided to create evidence for doing it well?
HAVEN’T READ “DOWN TO 40 HOURS” YET?
The client-tested guidance inside Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue will help you see how to shift your practice to create more value for clients and more revenue for your firm without adding hours or work.
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