Are You Overwhelmed by Low Prices and Too Many Clients?
Overwhelm for CPA-Jane works like this:
The Tactical Side of the Problem:
Prices are (way) too low. No one taught Jane how to price properly, so she ended up billing by the hour—the most catastrophic way to set rates. Technically, it’s not even pricing. Anywho, it’s a disaster waiting to happen. Or maybe Jane did set prices, but way too low (and didn’t know how to raise them without alienating her best clients and hurting her firm), so she had to:
Take on More Clients to Meet Her Revenue Needs:
More clients = more work = more questions = more time.
Prices down, hours up.
^^^^^^^^
That’s the trap.
Too many clients, low prices, ever-increasing hours, and a mountain of work.
Then Jane looks at her workload and thinks, "OMG! How will I ever get that done? There's no way!" Her brain spins out, progress stalls, and while she’s not moving forward, the pile stays the same and time slips away.
The overwhelm spiral only makes things worse. She lets it run because the pile—and the time crunch—feel so real that it seems like a valid reason to be overwhelmed. But while the pile and the time are real, the overwhelm just compounds the problem.
Brains are great at sucking one into the abyss—even the smallest pile of work can trigger an overwhelm spiral.
So, how do we help Jane solve the overwhelm?
We tackle it from both the tactical side and the mindset side.
On the tactical front, she addresses too many clients, too low prices, and inefficient systems. At the same time, she works on the mindset: prioritizing what must get done, choosing what to work on next, deciding what can wait, cutting down on indulgent thinking, and pulling herself out of mental spirals.
There are two strands to the overwhelm problem.
"We cannot solve the problem with the thinking that created the problem." – Einstein
Jane needs to rethink:
• How she prices her services
• What she chooses to sell (and what she doesn’t)
• Who she chooses to work with (and who she doesn’t)
• Her habit of saying yes all the time
• Her mindset when her brain screams, "There's so much to do, OMG, I'll never get this done by the deadline."
When Jane addresses both the tactical and mindset issues simultaneously, she can ACTUALLY solve the problem.
Half solutions don’t work.
Want to get out of overwhelm?
Check out Peak Freedom: a community of solo and small accounting firm owners who raise prices and disengage clients the safe way, to create peace and calm in their firms without losing revenue.
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