Your Clients' Willingness to Pay

Recently, I wrote about finding “the right price for X,” which you can read here.

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Because there is no discrete answer to the question, “What is the right price for X?”

consider a new question:

“What is the most a client is willing to pay for X?”

If you convert this question into the action of progressively raising prices, you will eventually reach your clients’ maximum willingness to pay.

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Knowing “the most clients are willing to pay,” will help you answer the question, “What is the right price for X.”

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