"Yeah but I've been doing it forever, so it didn't take long"

This past weekend, I got up off the couch and ran 13 mountain miles.

Why?

Because I can.

Because I’ve been running forever.

Because the aspens are off the hook.

It didn’t take me long because I’ve put in the miles.

…

Same for you.

You can sit down and bang out a stack of returns in no time.

Not because it’s “easy,” but because you’ve been doing this forever.

Remember.

Quick isn’t cheap. Quick is valuable. The client got the outcome they wanted – and faster – because of your deep bank of expertise.

That speed makes it more valuable, not less.

So when “it doesn’t take you long because you’ve been doing it forever,”

Don’t LOWER the price…

RAISE IT.

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