Why pricing
We can use multiple words for it:
“fixing” your pricing problems
“cleaning up” your pricing
“simplifying” your pricing
“standardizing” your pricing
“optimizing” your pricing
Use what resonates.
.
I’ve helped countless CPAs make updates and improvements to their pricing.
The effect is significant.
Updating prices is what enables the CPA to drop 15 hours a week of work without losing revenue.
That’s what I mean by significant.
Does it seem crazy (or perhaps downright impossible) that you could potentially let go of 25% of your work and still maintain your revenue?
You bet it does.
I get how that might feel breathtaking.
(And not in the good way.)
But we do it.
Because revenue comes from
value creation
and accountants create
tons and tons
of value
which they are
not capturing
with
effective pricing.
.
Fixing pricing issues is one of the main levers I use to help accountants shed all those unwanted hours.
We can handle your pricing hurdles:
My clients won’t pay this for that
I feel bad about my little old ladies
My staff are resisting price increases
What if I price and I get killed on scope
What do I do with my friends and family freebies
I want to get off hourly but I don’t know where to start
How do I price when I don’t know how long it will take?
People (and possibly myself-included) will think I’m greedy
What about my legacy clients whose prices I haven’t raised since pre-Covid
and more.
It’s worth investing your time to face your pricing issues.
A few hours of “billed work” might be worth $500 or $1000.
But a few hours of time invested in updating your pricing might be worth $25,000 or $100,000.
Feel free to do your own napkin math;
a 25% price increase for a $100K firm is $25,000 new dollars without adding more hours.
Most readers in this email community have top-line revenue between 2 and 12 times my napkin math.
If you want your hours back, start with pricing.
.
Pricing for Improved Profitability
Tuesday | 11 AM ET | 45 min | FREE