Why discount parachutes don't sell well

Yesterday I wrote about buying parachutes on sale.

…

The notion of a “discount parachute” gives one pause.

For good reason:

Life matters

and

going cheap

on a

low-priced parachute

isn’t

worth.

the.

risk.

…

If you don’t want to sell

“discount tax advice”

and

“discount cashflow guidance”

then

sell to people

to whom

tax savings matter

and

finances matter

and

going cheap

isn’t

worth.

the.

risk.

…

But here’s the thing:

You have to know

who

has something

they don’t

want to

risk

losing.

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