Why buy a bulb?
A person doesn’t buy a light bulb just to have a light bulb.
A person doesn’t buy a light bulb just for light.
A person buys a light bulb because light serves a purpose.
Light enables a person to do certain things, like read after dark.
Light helps a person to feel safer at home alone.
Light makes it easier to walk around without bumping into furniture at night.
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A light bulb is only a means to an end.
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A person doesn’t buy accounting simply to have accounting.
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PS – Webinar Tuesday; get your questions answered.
Part 3: Design Your Calm, Profitable Tax Season
Aug 1st | 11am ET
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