Who told you higher prices were wrong?

Some accountants feel bad about raising prices.

Because they think of it as:

  • Extortion

  • Profiteering

  • Racketeering

  • Price gouging

  • Highway robbery

But let’s be real—
Getting a tax return done is not:

  • A human right

  • A natural disaster

  • A public health crisis

  • A national emergency, where sometimes shady operators swoop in to exploit people

No.

Getting a tax return done is:
A valuable service.
Offered by hard-working, well-educated, licensed professionals.

And that’s worth paying for.

You’re not charging for time spent plugging data into boxes.

You’re charging for:

  • Access

  • Guidance

  • Expertise that took years to earn.

I can’t convince you.

Only you can convince yourself.

 
 

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Geraldine Carter