When you believe pricing is mysterious
If you haven’t heard me use the model to talk about how your thoughts show up in reality, be sure to listen to Episode 193 so this email makes more sense. The model is a business-changing, perspective-changing, life-changing tool.
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Thought = “Pricing is mysterious.”
Feeling = confusion
Action you do take = keep your prices the same, ponder the mystery of pricing
Action you don’t take = research pricing strategy, experiment with new pricing
Result = Pricing remains mysterious.
…
What happens if you change your thought?
…
Thought = “Pricing is figure-out-able.”
Feeling = curiosity, maybe even confidence
Action you do take = get on Amazon and pick out a book or two on pricing
Action you don’t take = sit around “simply pondering” and wondering why pricing is so mysterious
Result = You begin to demystify pricing, discover some actionable pricing options, and start testing them out
Result = You figure out pricing
…
Thoughts shape reality.
Your thoughts will shape your reality.
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