When you believe pricing is mysterious

If you haven’t heard me use the model to talk about how your thoughts show up in reality, be sure to listen to Episode 193 so this email makes more sense. The model is an incredible business-changing, perspective-changing, life-changing tool.
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Thought = “Pricing is mysterious.”
 
Feeling = confusion
 
Action you do take = keep your prices the same, ponder the mystery of pricing
 
Action you don’t take = research pricing strategy, experiment with new pricing
 
Result = Pricing remains mysterious.
 
…
 
What happens if you change your thought?
 
…
 
Thought = “Pricing is figure-out-able.”
 
Feeling = curiosity, maybe even confidence
 
Action you do take = get on Amazon and pick out a book or two on pricing
 
Action you don’t take = sit around “simply pondering” and wondering why pricing is so mysterious
 
Result = You begin to demystify pricing, discover some actionable pricing options, and begin testing them out

Result = You figure out pricing

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