When Pricing Becomes Strategic

I’ve been writing about “finding the right price for X” and your clients’ “willingness to pay,” which you can read about here.

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The purpose of knowing your clients’ willingness to pay is not to soak, high-way-rob, squeeze, or extort your clients.

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Rather, knowing your clients’ willingness to pay gives you options.

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You have options when it comes to price.

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Once you appreciate that you have options when it comes to price,

you can choose where to set your prices.

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Pricing becomes strategic.

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And then you can stop wondering, “How do I price X?”

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