When Knowing Isn't Enough

Automatic thinking is faster than actually thinking.

In recent weeks, I’ve noticed when my automatic thinking overrode what I KNEW. 

 - My left foot was sniffing for the clutch… even though I KNEW I was driving an automatic.

 - I turned on the faucet more than three times even though I KNEW the water was turned off while the plumber was replacing a valve.

 - I grabbed the tongs to flip the bacon even though I KNEW they would be hot-hot because they were resting on the side of the pan.

The brain seeks all kinds of ways to seek energy by not thinking when it already “KNOWS” something. 

…

CPA Jane KNOWS, but still…

 - “A client asked for something out of scope, and I did the work without even thinking.”

 - “I sent her a bill for the time even though I KNOW hourly is terrible for both of us.”

 - “A prospect called and before I realized it, I was saying, ‘Yes, we can take you on,’ even though I KNOW I’m over capacity, I’m just so used to saying yes all the time.”

…

KNOWing isn’t always enough. 

We need to practice changing our automatic thinking until we have a new mental habit. 

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