What's the right price for XXXX?​

There’s no such thing as the right price.

There’s only the price you choose to assign.

Your buyer isn’t looking for a “right” price—they’re looking for value.

If they perceive the value to be greater than your price, they’ll buy.
💡 “That’s worth it.”

If they perceive the value to be less than your price, they won’t.
💡 “That’s not worth it.”

Chasing the “right price” is like trying to divide by zero—
The answer doesn’t exist.

And you could waste a lot of time searching for it… when you could be assigning a price with confidence.

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