What's the right price for XXXX?

What’s the right price for XXXX?

There is no such thing as the “right price.”

There is only, the price you choose to assign to your product or service.

...

Your buyer looks for value.

If the value they perceive is greater than your price, they are likely to buy.

They think, “That’s worth it.”

If the value they perceive is less than your price, they are unlikely to buy.

They think, “That’s not worth it.”

…

Trying to find the answer to the question, What’s the right price for XXXX? is like trying to find the answer to the question, What’s XXXX divided by 0?

It’s undefined.

The answer does not exist.

And you could burn a lot of time looking for the answer, without ever finding it.

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