What's the right price for X?​

The question is often framed this way:

“How should I price X?”

As in:

“How should I price a tax return?”

“How should I price Quickbooks Clean Up Work?”

“How should I price my ongoing monthly services?”

“How should I price payroll?”

When the question is framed this way, it presumes there is a correct answer.

Here’s the thing with pricing:

There is no. single. correct. answer.

And if there is an answer, I’m not the one who has it.

Why?

Because it’s your buyers who have the answer.

So.

Set a price.

Make an offer.

Learn from the response.

Adjust.

Repeat.

 

 

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Geraldine Carter