What you do vs. what you sell​

There’s what you do, and there’s what you sell.

Contractors do construction, but they sell a house, a place to live and be with loved ones.

Engineers do equations, but they sell robots, rockets, quieter jet engines, skyscrapers, and bridges.

Therapists do therapy, but they sell relief from emotional struggle, improved relationships, and feeling better.

Just because you do accounting, doesn’t mean it’s best to sell accounting.

 

 

When you’re ready, here are three ways I can help you go Down to 40 Hours:

READ MY BOOK—The client-tested guidance inside my book, Down to 40 Hours, will help you see how to shift your practice to create more value for clients without adding more work so you can get your hours down without reducing revenue. 
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TAKE MY COURSE—Lifetime access to 30+ video lessons, bonus training, template letters, website teardowns, and more. Includes a money-back guarantee and a $1000 credit toward my flagship CPA Mastermind program.
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ASK ME DIRECTLY—Have you read the book, have a specific question or challenge, and need expert advice quickly? Book a 1:1 consulting call now. I’ll give you no-nonsense advice that you can implement immediately, guaranteed.
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Geraldine Carter