Does your 2026 revenue start with your hours, or your prices?

Nothing informs your 2026 revenue more than your prices.

Will you keep letting old habits set them?
Or will you learn to price higher, better, wiser – so you can do less work for the same money?

In October, we did a full tour of pricing.
We hit it from all angles.
You can still catch the recordings inside Peak Freedom before they sink to the bottom of the feed:

🧠 Stop Adding 40%: Smarter Pricing Tools You’re Overlooking – with Geraldine
🗣️ “That price is too much,” and other lies you tell yourself – with Mindset Coach Natalie Hunt
🧭 Use Strategy to Set Prices – Not “the cost of your time” – with Geraldine
💼 Five Lessons on Packaging & Pricing I Wish I’d Learned Sooner – with Melissa Downs, EA
🎯 How to Increase Prices Without Overthinking Yourself Out of Time – with Geraldine
💬 Member Showcase: Price + Package A-Ha’s – with 4 Peak Freedom members sharing hard-fought lessons learned

I harp on not using “the cost of your time” as a pricing model – but here’s the quieter killer: letting invisible guilt, fear of greed, and assumptions about what clients can afford, drive your prices.

Without others putting eyes on your prices, you’re almost guaranteed to be charging less than you could.

How much less?
Most CPAs I work with say things like:

“I cut my hours 30% and take home the same money.”
“I said no to at least $20K in work and will still earn $80K more than last year.”
”When I stopped having to “prove my ROI,” I started saying my prices with confidence. I’ve been doing this for 25 years and I know I can make a $15K fee well worth it to a client.”

If you’re sure your prices are maxed out, keep going.
If not, come inside Peak Freedom and let’s work on your 2026 prices together.

Your October 2026 self will thank you.

 

 

Know you could use help with your pricing and money mindset?
Weekly private 1:1 mindset coaching is included at every level of Peak Freedom membership.
SIGN UP NOW »
$197/mo
Try it out, and if it’s not worth it, I’ll refund you.
Simple as that.

 
Geraldine Carter